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WHY NOBODY IS BUYING AND IT’S NOT YOUR PRODUCT

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You’ve created something amazing, but no one’s buying and it’s not because your product isn’t good. This honest, relatable piece breaks down the real reasons sales are slow and what you can do to fix it without doubting yourself. Let’s be real for a moment. You wake up every morning with a small hope tucked in your chest, maybe today someone will finally place that big order. Maybe today you’ll open your phone and see that sweet credit alert that tells you all your late nights and early mornings were worth it. But instead, your notifications are quiet. Or you just get “likes” and “Nice product!” comments but nobody is pulling out their wallet. It can be one of the most frustrating experiences for any business owner or seller. You have put in your time, your sweat, your money, and your prayers, yet nothing seems to be moving. You see other people selling the same thing you’re selling. Some of them are not even doing it as well as you. Their pictures are blurry, they don’t re...
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HOW TO BUILD A PORTFOLIO WHEN YOU HAVE NO CLIENTS

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Wondering how to build a portfolio when you don’t have any clients yet? This simple, relatable guide will show you exactly how to create samples, share your work confidently, and start attracting paying clients, even if you’re starting from zero. Starting out as a freelancer, writer, designer, social media manager, or any kind of creative can be intimidating. You hear people say things like “send me your portfolio” or “can I see your past work?” and immediately you freeze because... you don’t have one yet, and all you’re thinking is… “Portfolio? Past work? I literally just started. Where am I supposed to get that from?” It feels like a big cycle You need a portfolio to get clients, but you need clients to build a portfolio. So what do you do when you're stuck in this awkward starting phase? Don’t worry. Every professional you admire today was once where you are now. They had no clients, no projects, and no portfolio. But they found ways to create one. And you can too. T...
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What I Learned from Designing my Portfolio

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Starting my portfolio was something I had put off for a long time. I'd tell myself, "I'll do it later". After procrastinating, I finally decided to sit down and get it done. It took me two days to build my portfolio. I used the first day to draft the content, structure, compose write up and mapped out how I wanted it to look. Then on the second day I did the designing  So while I was glancing through all the pages of the portfolio, I didn't save an original copy of the file. I converted it to a different format and everything just scattered, the design got completely messed up. I was so devastated and angry and wondered how I didn't save the original copy before converting to another format A week passed and I couldn't shake off the feeling of disappointment, I had already sent the portfolio link to clients and if they clicked on it, they'd see it scattered and disorganized so I knew I had to fix it up Something inside me whispered, "T...
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FIGURING OUT SMALL BUSINESSES SETBACKS

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Hello everyone, today I'll be discussing the challenges small businesses face and how to overcome them. Running a business is not always easy, but there are ways to tackle these challenges. I will share some easy tips to help you tackle them. 3 COMMON CHALLENGES: • Lack of Demand for Product: Many businesses start with an idea for a product they believe people will want. But not all ideas turn into successful ventures. Sometimes businesses create products without thoroughly researching if there's enough demand for them. So they end up investing time, money, and effort into something that people aren't interested in buying. Without enough customers willing to purchase their products, these businesses struggle to generate income and sustain themselves in the long run. • Neglecting Customers: Customers are the lifeblood of any business. They are the ones who buy the product and provide feedback, which keeps the business going. Some businesses forget to listen to th...
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HOW TO BOOST BUSINESS PROFITABILITY

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Want Your Business to Do Well and Make More Profit? Here Are Some Easy Tips I Recommend: • Hire the Right People: Hire people based on skills, not just because you know them. It helps prevent issues in the long run and promotes professionalism. • Understand Your Customers: Know your customers' preferences to provide what they need and keep them coming back. • Have a Clear Plan: Know where your business is heading. A clear plan helps you make the right moves. • Stand Out with Uniqueness: Offer something unique. It might take time, but being different gets you noticed. • Keep Business Separate from Friends : Don't mix business with friendships to avoid problems; focus on your business goals. • Be Reliable: Always provide the same good products or services and make sure your business is open when customers expect it to be. • Product First, Competitors Second: Concentrate on improving your products or services instead of constantly worrying about what others are do...
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Subsidy removal: FG yet to commence payment of N75,000 palliatives despite receiving $299m World Bank loan

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President Bola Ahmed Tinubu’s government has yet to kickstart payment of N75,000 to vulnerable Nigerians, despite the World Bank confirming disbursing part of Nigeria’s $800 million fuel subsidy removal palliatives loan.   gathered from a World Bank document that the development bank had disbursed $299.99 million, representing 37.5 per cent of the loan, to the Federal Government under the National Social Safety Net Program-Scale Up. The World Bank confirmed that $442.88 million is yet to be disbursed to Nigeria. Recall that to cushion the economic impact of fuel subsidy removal since June 2023, the government unveiled a $800 million Social Safety Net Programme, a conditional cash transfer scheduled to be implemented by the Federal Ministry of Humanitarian Affairs & Poverty Alleviation. With this loan, the Federal Government plans to run a monthly cash transfer programme for poor and vulnerable Nigerians, who have been hit hard by recent policies, such as the fuel subsidy remova...
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Investment Rebounds in Stock Market as All-Share Index Rises By 0.78

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The Lagos bourse rebounded after the previous sessions’ pullback as the benchmark Index gained 0.78 percent to close at 54,224.35 points. Renewed interest in telco heavyweight, Airtel Africa Plc whose share price gained (+3.85%) pushed the broader index into positive territory. Consequently, the year-to-date (YTD) return rose to 5.80 percent, while market capitalization gained N228.74billion to close at N29.54trillion. Analysis of Monday’s market activities showed trade turnover settled higher relative to the previous session, with the value of transactions up by 46.21 percent. A total of 154.63million shares valued at N5.51billion were exchanged in 3,095 deals. GTCO (-0.20%) led the volume chart with 36.68million units traded while AIRTELAFRI (+3.85%) led the value chart in deals worth N2.94billion. Market breadth closed negative at a 1.44-to-1 ratio with declining issues outnumbering advancing ones. VITAFOAM (-7.18%) topped twelve (12) others on the laggard’s log while CO...
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